This article was originally published in the August 2018 Trenton Downtowner.
The city’s Division of Economic Development has created a Shop Trenton campaign that includes the following.
Eat Local Club: an initiative that brings Trentonians to eat at local restaurants every month.
Micro-branding with TCNJ: a project where College of New Jersey graphic designers created collateral that helps businesses brand geographic clusters (like Chambersburg or SoBro) or industry sectors (like innovative manufacturers or caterers).
Trenton Businesses in the News: a Facebook page that collects and shares positive media stories about Trenton businesses.
Shop Trenton: a Facebook group that features posts about Trenton businesses.
YouTube Channel: a YouTube channel that collects and shares positive media stories about Trenton businesses.
Community Shop Trenton Video contest: an initiative that encourages the creation and promotion of community videos of favorite Trenton businesses.
Why They Came to Trenton, Why They Stayed: a project that had businesses tell their stories about why they came and stayed in Trenton.
TrentonDaily.com: Working with Greater Trenton to develop www.TrentonDaily.com as another venue to talk about Trenton businesses.
For more information or to participate in the program, contact Eric Maywar at emaywar@comcast.net.
