The following article is a paid West Windsor & Plainsboro News Advertising Feature

Before school starts is the perfect time to have your child’s eyes checked. So much of learning is visual and if he or she cannot see the board or read the books easily, it slows learning down. A simple examination can eliminate potential problems before they become impediments.

Many children do not tell their parents or teachers that they have trouble seeing clearly. This can lead to poor performance in school as well as in sports, but it can be easily resolved with a painless test. Most vision issues can be easily corrected and with chic, high tech frames, glasses become a fashion statement.

Lens and Frame, conveniently located at 495 Georges Road, Dayton, offers exams as well as a wide selection of eyeglass frames and contact lens. They also offer prescription and non-prescription sunglasses and sportwear frames.

Just in time for back to school, Dr. Saffiah Laffir, OD and Pradip Shah, Licensed Optician, are offering two special promotions for patients 18 and younger. Receive your first pair of frames and lens for $59 or chose two pair for $89. Or select from another range of frames to receive your first pair of frames and lens for $79 or two for $109. These offers are for single vision lenses only and are not insurance eligible.

Shah says, “I have 35 years of experience treating patients on a highly individualized basis. We are not a chain or big box store. Our customers come to us for the personal touch but know that we have a selection of frames that is nearly twice that of the chain stores. We are competitively priced as well.”

“Having a locally owned office where you are not just another person getting an eye exam means a lot to people. We deliberately chose to be local and to become part of the community.”

Lens and Frame treats all ages and has over 25 choices of brand name frames. They accept most insurance plans. Office hours are Monday, Wednesday, Thursday and Friday from 10 a.m. to 7:30 p.m. Saturday from 10 a.m. to 6:30 p.m. Sunday from 10 a.m. to 1:30 p.m. The office is closed on Tuesdays.

Walk-ins are welcome so take the time now to make sure you see the world as bright and clearly as you can.

Lens & Frames. 495 Georges Road, Dayton. (732) 438-0432. lfeyewear.com.