Facebook photo.

There’s a lot of uncertainty in the world and a lot of anxiety right now, especially for small businesses. Many in New Jersey have been made to close to help stop the spread of Covid-19, but for those deemed essential and allowed to continue to operate, there remains the challenge of getting the word out that these businesses are still open.

That’s why organizations like the Downtown Bordentown Association are sending out appeals via social media and any way they can to let people know that their member businesses, whenever possible, are there to serve the community.

Many Bordentown City businesses are closed. This includes a number of restaurants, even though restaurants are technically able to operate during the crisis. But some, like HOB Tavern and Marcello’s, remain open for pickup and delivery.

Which is why The Downtown Bordentown Association is doing what it can to promote those essential businesses that have remained open, like Boyds Pharmacy & Liquors and The Bank of Princeton as well as those that are technically closed, but still operating online, such as Soldier 58 and Just Make it Sew.

The association has been sharing social media posts on its Facebook page to get the word out about which shops are open, which are closed, and which have special offers or special hours. DBA is also planning to promote local businesses with a “Bordentown Buck$” program on its website to try to engage the community and keep member businesses in the public consciousness.

“The Downtown Bordentown Association is committed to doing our part for the safety of the Bordentown City community, our families, patrons and friends,” DBA president C. J. Mugavero wrote in a statement. “Many of your favorite retailers are operating remotely and several of our fabulous eateries are doing take-out and local delivery. We thank you in advance for your continued support through this difficult time and look forward to seeing you back in our #1squaremile!”