The long-awaited opening of the new Shake Shack on Route 1 in Lawrence Township is almost here. The company has announced that the location, which has been in the works for over two years, is set to open on Monday, Nov. 18.
When it was first announced, the Lawrence location was met with excitement throughout the area by fans of the restaurant. The first 100 people in line during the grand opening will get a custom Shake Shack tote.
Shake Shack was founded in 2004 as a hot dog cart in Manhattan’s Madison Square Park. It eventually grew into a stand in the same park, adding burgers, fries and milkshakes to its menu. It now has locations in 19 states and 12 countries.
The company has been expanding in New Jersey and has grown to 11 locations in the state, including Bridgewater, Cherry Hill, Eatontown, two in Paramus, Livingston, Marlton, Wall, Parsippany and Wayne.
The menu includes burgers, chicken, flat-top hot dogs and frozen custard. The burgers are made from a proprietary blend of 100 percent Angus beef served on a non-GMO Martin’s Potato Roll. Its breakfast menu includes egg sandwiches with the option of adding cheese, sausage or bacon.
Shake Shack also offers treats for dogs: the Pooch-ini, which is ShackBurger dog biscuits and vanilla custard; and the Bag O’ Bones, which is five ShackBurger dog biscuits made by New York City’s Bocce’s Bakery.
According to the company website, this location is planning to offer specialty milkshakes that include ingredients from the Gingered Peach, a Lawrence-based bakery, and the Bent Spoon, an ice cream shop in Princeton.
The Gingered Peach will partner with the restaurant to offer the Blackout Cookie — chocolate custard, marshmallow sauce and a blackout cookie from the bakery — and the Pie Oh My, vanilla custard blended with pieces of an in-season pie from the Gingered Peach. Spoon Feed will feature vanilla custard, fudge sauce, chocolate sprinkles and salted caramel brownie from The Bent Spoon.
The eatery has been a long time coming. The Lawrence Planning Board approved a plan for the construction of the restaurant way back in August 2017. The 3,622 square-foot restaurant is located at 3303 Brunswick Pike, in the former location of Patio World Home and Hearth.
Although the company website lists the location as Princeton, it is physically located in Lawrence Township. The company is currently hiring for team members and a shift manager at the location. For more information, visit shakeshack.com.