‘Storytelling” conjures images of campfires and the oral tradition, cave paintings and novels. But never has storytelling been more of a cultural phenomenon than today, with the practice shaping everything from marketing strategies to the wild popularity of podcasts.

Princeton will soon get a piece of the storytelling action, as the Moth Mainstage makes its McCarter Theater debut on Friday, November 22, co-sponsored by the Princeton Public Library. The Moth, known by many through the Peabody Award-winning “The Moth Radio Hour,” presented by National Public Radio, has become a noted champion of contemporary live storytelling.

In the lead-up to the Moth Mainstage event, the Princeton Public Library is hosting a Fall Storytelling Series, with exciting storytelling-related events ranging from a quilting bee to a poetry brunch.

There could not be a better time to focus on storytelling in Princeton, as the Princeton Merchants Association (PMA) brings renewed energy to telling the story of Princeton as a unique destination with unparalleled experiences that are local and global, historic and contemporary, and festive and fun.

Indeed, the Moth Mainstage is one of many opportunities this month to experience the exceptional shopping, dining, entertainment, and cultural offerings that Princeton provides all year round, in a peerless setting where the Instagram-able delights of expansive green space, a picturesque townscape, and a stately, tree-filled campus can be enjoyed together.

Princeton experiences are Local & Global. Central New Jersey’s abundant farmland has long been the breadbasket of not just the local community, but the nation. Princeton residents and visitors alike can feast in the harvest of local growers not only at their beautiful farms but also right in town!

Be sure to catch the last two Princeton Farmers Markets of the season on Thursdays, November 7 and 14, in Hinds Plaza, where fresh, local produce, artisanal cheeses, locally made pastas, grass-fed meat, and much more are a guarantee. Princeton’s many local restaurants take full advantage of this bounteous terroir, using local products in their dishes and supporting a sustainable community of farmers, producers, and consumers.

This local flavor is paired with the enriching benefits of a truly global community. Experience new languages and cultures, from multilingual storytimes at the Princeton Public Library to shops that source unique products from all over the globe.

The world-class Princeton University Art Museum’s latest exhibition, “The Eternal Feast: Banqueting in Chinese Art from the 10th to the 14th Century,” showcases, as always, some of the world’s most thrilling works and will host a talk and reception on Saturday, November 2.

Princeton experiences are Historic & Contemporary. With Princeton’s historic downtown and campus, preserved Revolutionary War battlefield, and abundance of historic walking tour and museum opportunities, you are never too far from peering into the town’s storied past. Only in Princeton can you walk the streets where signers of the Declaration of Independence, Nobel Prize-winning physicists, world-renowned artists and activists, and the first African-American woman to circumnavigate the globe all tread.

This month in particular offers the once-a-year chance to step inside rarely seen Princeton history during the Historical Society of Princeton’s 18th annual House Tour on Saturday, November 2. At this signature fall event guests explore six private homes in Princeton, learning about the vast architectural and design history packed into our community.

Though Princeton’s buildings may not have changed in hundreds of years, what’s inside them continues to be on the cutting-edge. Experience innovative, natural wellness services like cryotherapy at 4 Elements Wellness Center and participate in the latest fitness programs at Pure Barre. Princeton’s merchants always offer fresh experiences.

Princeton experiences are Festive & Fun. Don’t miss the iconic Palmer Square tree lighting on Friday, November 29! Gather to watch the illumination of 32,000 lights atop the Square’s 65-foot-tall Norwegian Spruce while enjoying musical performances and a special Santa appearance. Stroll down to McCarter Theater to catch the delightful “A Christmas Carol,” a veritable holiday tradition opening on Tuesday, December 10.

These hallmark events kick off a holiday season that PMA seeks to make Princeton’s most festive yet. In addition to the wreaths annually festooning downtown Princeton’s doorways, PMA will amp up festive holiday lighting and add exciting holiday events, including a holiday market in Hinds Plaza and weekend caroling and musical performances. Stay tuned for announcements about how your holiday shopping and wintertime wandering will be more memorable than ever this year.

Fostering a vibrant, sustainable local economy depends on telling Princeton’s story as a destination and a dynamic community center. Be a part of the story and join us this season as we celebrate the retail, restaurant, business, and non-profit community that makes Princeton a great place to live, work, and play.

Web: princetonmerchants.org.