Attitudes In Reverse is now accepting submissions for its 11th Annual T-Shirt Design Contest, which encourages students to submit creative ideas for communicating the importance of seeking help for mental health disorders.

AIR is a Princeton-based nonprofit organization dedicated to educating youth and adults about mental health, related disorders and suicide prevention. AIR aims to eliminate stigma, fear and embarrassment about mental health disorders so individuals who experience symptoms can recognize them and be comfortable seeking help to prevent the disorders from interfering with their lives.

The T-shirt design contest was started in 2009 to raise students’ awareness of mental health and suicide prevention, according to a statement from AIR co-founders Tricia and Kurt Baker. The hope is that as students wear the shirts, they will inspire important conversations about awareness.

“Even before the winning design concepts are selected, the contest helps build awareness by engaging students in developing creative ways to communicate our message,” Shauna Moses, a member of AIR’s board of directors, said in a statement. “Students are the best resources for learning how to best communicate to them and their peers, and this contest is an excellent way to foster this essential communication.”

Entries into AIR’s Annual Student T-Shirt Design Contest are due by March 29. Entry forms are available online.

Prizes will be an iPad for first place and a $50 gift card for second place. Winning designs will be printed on T-shirts that contestants and all volunteers will receive and will also be available to event attendees who donate at least $50.

All contestants will be recognized during the 8th Annual Miki & Friends Walk & Run for AIR on May 18 at Mercer County Park. The designs also will be featured on AIR’s website, attitudesinreverse.org.