This article was originally published in the April 2018 Princeton Echo.
If you haven’t strolled down Nassau Street in the last few months, you will be surprised when you come to 142 Nassau, the longtime home of Hulit’s shoes. Move over Buster Brown, the acai berry and other healthy food ingredients such as pitaya, kiwi, nutella, whey, and kale have now come to town. They are all on the menu at the newest location of the growing Frutta Bowls franchise.
Based in Freehold, Frutta Bowls now has more than a dozen locations in New Jersey as well as some in South Carolina and Alabama. The Nassau Street owners are George and Haydee Kapetanakis.
The concept is familiar: Place your order, pay your money, and then wait for your name to be called. There’s a to-go option, but also comfortable seating for groups or individuals, with a good view of the Nassau Street parade.
The menu items may be less familiar. The signature Frutta Bowl ($9.99) features a base of organic acai with guarana and banana, and toppings of granola, strawberries, pineapple, kiwi, nutella, peanut butter, honey, and coconut. The Bermuda pitaya bowl ($10.65) consists of a base made from organic pitaya, banana, pineapple, and almond milk, with toppings of granola, honey, strawberries, blueberries, pineapple, and coconut flakes.
The coco puff Oatmeal Bowl ($6.99) has a frozen base of chocolate whey protein, peanut butter, nutella, banana, and almond milk, a hot layer of oatmeal, and toppings of graham crackers, nutella, peanut butter, and whipped cream. Healthy food, as we said, but not diet food.
Frutta Bowls, 142 Nassau Street, Open daily 10 a.m. to 9 p.m., except Sunday, 10 a.m. to 8 p.m. 609-212-2188. fruttabowls.com.