Retro Fitness of Lawrenceville aims to get customers in the door and to keep them as members for years to come. But besides offering people a clean environment with state of the art equipment to meet their fitness goals, the gym also provides a sense of community that sets it apart from other facilities in the area.
“It’s about a community,” said brand manager Jared Krimmel. “Our goal is to get people into the gym, but to have them see that we are offering a lot of things, too.”
Owner Keith Plapinger opened the Retro back in 2008 after finding the space and realizing it would be perfect for a gym, said Krimmel. Now celebrating its five year anniversary this May, Retro Fitness of Lawrenceville looks to grow and work with the community to create a sense of pride, said Krimmel, and to maintain and grow membership over the next five years, too.
In the next year alone, the gym will focus on expanding the equipment available and increasing the number of classes offered from 18 to 25 a week. But customers can be reassured that one thing won’t change at Retro at any time: the prices.
Retro Fitness costs just $19 a month with a one-year agreement, and gym-goers can often register with the gym during its membership promotions. This May, in honor of its anniversary, Retro Fitness of Lawrenceville is charging just $5 for its enrollment fee.
“Everything we offer at this gym is offered at most gyms in the area, but our price point is much better,” Krimmel said. “We don’t charge members for things that they don’t use and your rates don’t change while you’re in contract. Members that joined five years ago are paying the same monthly fee that they always have been.”
According to Krimmel, the price point is really what sets Retro apart from other gyms. General manager Melissa Hanson agreed and said Retro works to give its customers what they want in a gym.
“Showing people what we have to offer sets us apart from other gyms,” she said. “Education, community involvement and customer service is top. Member attention is huge and we are giving them what they want.”
For Hopewell Township resident and Retro member Lori Cooper, the gym stands out among the other gyms that she has been a part of and Cooper feels that she is more than just a member of the gym.
“I’ve never been to a gym where I knew the all the management on a first name basis,” Cooper said. “They know what’s going on with me and I know what’s going on with them. It’s a family and community atmosphere.”
And for local Lawrence resident Matt Treihart, Retro Fitness of Lawrenceville has been in his routine since it opened.
“I’ve been here since it opened and I plan to stay with it for a while,” he said. “The diversity of the gym is a huge plus. You meet new people and you learn a lot.”
Cooper and Treihart recently learned about Retro’s partnerships with other local businesses, working together in a referral program with discounts.
“We have people that we are connected with that we refer,” Krimmel said. “Partnerships with local businesses allow members to present their key tag to that business to receive a discount. We’ve partnered up with pretty much everybody, so that if you have a question or concern, we can direct you.”
According to Krimmel, this partnership allows them to work together as a community and drive business to other stores, shops, restaurants and services, while driving business back to the gym, as well. Krimmel also said that the gym works to volunteer and donate food, goods and money to organizations such as the Trenton Soup Kitchen and the Lawrenceville Parent Teacher Organizations. Krimmel implemented these giveback programs about a year ago and they don’t plan to stop as they want to continue focusing on the community.
“We are locally owned and operated,” Krimmel said. “We want people coming here knowing that they are also supporting the community. That’s what’s really important.”
Retro Fitness of Lawrenceville is located behind the Burlington Coat Factory in the Lawrence Shopping Center on U.S. 1 Business South. For information on hours, childcare, promotions and its other amenities, go online to retrofitness.com/Lawrenceville or call (609)-896-8110. For updates, follow Retro Fitness of Lawrenceville on Facebook at Retro Fitness of Lawrenceville and on Twitter at GoRetroLawrence.