Lorrie Everitt loves when customers come back to ask her for the same hair style or color treatment.
Everitt had been working as a hair stylist for 25 years when Brian Frascella, a friend from her high school years at St. Anthony’s, approached her about opening her own business.
In May 2008, they purchased what is now Beenie’s Salon from its previous owner, Kathleen Pesce. The salon had originally been named Christine Joseph’s, and had been owned by Pesce for the past 10 years. Co-owners Everitt, 54, and Frascella, 55, kept the salon name until almost two years ago, when they decided to use Everitt’s nickname, Beenie.
“I’ve always called her that for a long time … so we decided, ‘That sounds good.’ It’s short, it’s catchy,” Frascella said.
The owners stumbled upon the for-sale salon in a newspaper advertisement, and loved that its location was so easily accessible to their clientele.
“It’s a really good area, simply because it’s 10 minutes from everywhere,” Everitt said. “You can go to Hopewell, Pennington, Princeton, Yardley, and it’s all very close, and it’s close to the highway.”
Customers will find all of the standard salon products and services at Beenie’s Salon: haircuts, colors, keratin treatments, waxing, manicures and pedicures and even scalp treatments. Redken, Sebastian and Nioxin are three of the main product brands used in the salon, as well as Schwarzkopf hair color products.
The salon also features Beenie’s eco-friendly shampoo and conditioner, which comes in lavender and citrus scents. Body wash and other products will be added to the Beenie’s line in the future, Everitt said.
Customers may also set up a private consultation to special order a wig to the salon, where the stylists will cut and style the wig according to the customer’s needs. The wigs are part of the Raquel Welch collection and are made of human or synthetic hair.
It’s important for her staff of five to keep current with styles and techniques, Everitt said. She often brings in trainers to the salon or sends the staff out for various training programs.
“I show them what I know, and we try to add to that with other training … the best plan is to go out and learn and bring it back, and I encourage that for all my girls that work here,” Everitt said.
Two of the salon’s stylists were scheduled to leave in March to train for six weeks at Vidal Sassoon, a reputable training school in California.
But it’s not just the services that keep new people coming back, Frascella said.
“It’s the atmosphere you create,” Frascella said. “They’re excellent at what they do, but beyond that, there’s a lot of places and a lot of competition. If the prices and services are comparable, people are going to go where they feel good.”
Many of the customers live in Ewing, but Everitt said they see new people coming in each day.
Beenie’s Salon is located at 75 W Upper Ferry Road in Ewing, and is open Tuesday through Friday from 9 a.m. to 8 p.m. and Saturday from 9 a.m. to 4 p.m. For more information, call (609) 637-0400. On the web: beeniessalon.com.